Bringing QWERTY to the younger generation

Posted on July 10th, 2008 at 9:54pm by EripmaV

LG brings the QWERTY keypad to young consumers

Berkshire, UK, 09 July, 2008 - LG Electronics, a global leader in consumer electronics, today announces the UK launch of the KS360, its vibrantly coloured, feature-packed handset specifically designed for messaging on the move.

The KS360’s sliding QWERTY keypad and high-spec messaging features mean that users can send SMS, IM, email and have the ability to access social networking sites all from one device. In addition, the KS360 comes with touchscreen dialling, a 2MP camera and MicroSD card slot.

Jeremy Newing, head of LG mobile marketing, LG Electronics says, “We recognise that manufacturers need to develop a variety of handsets that cater for different segments of the market. By offering a whole range of handsets - whether it’s premium or prepay, a camera or music device, for example - we’re giving consumers the choice to purchase a phone that’s right for them.”

With the KS360’s slider QWERTY keypad, users can write messages quickly and accurately. To make messaging easier, once the full length keypad has been opened, the 2.4” screen automatically rotates 90 degrees using accelerometer technology. At just 16.8mm thin, this handset has been designed to fit easily into a pocket or handbag, a convenient alternative to lugging a laptop around.

“With the popularity of social networking sites and instant messaging amongst younger audiences, the KS360 has been designed so they can access these features when away from their computer. This handset is perfect for this segment of the market. Its vibrant colours, easy-to-use QWERTY keypad and fantastic messaging features offer users a simple and fun device that will enable them to communicate with each other instantly,” says Newing.

The KS360 is available in a range of colours* to suit everyone, including: Titanium and bright blue
White and soft pink
Black and red
Black and silver

KS360 specifications:

Network: GSM/GPRS/EDGE
Band: GMS 900/1800/1900
Battery: Li-Ion 800mAh
Dimensions: 101.5x51x16.8mm
Main screen: 2.4” QVGA (240x320) 262k
Camera: 2 megapixel
Camera feature: Fixed focus
Memory: 15MB/MicroSDTM up to 4GB
Bluetooth: V2.0
USB: V2.0, Mass Storage
Ringtones: 64 polyphonic
Audio codecs: MP3/AAC/AAC+/eAAC+
Video codecs: MPEG4/H.263
Browser: WAP 2.0
JAVA: MIDP 2.0
Messaging: SMS, MMS, IM, Email
Other: Touch Screen Dialling

* Network operator dependent