Celebrate the BRAVIA E4000 Series With Sony

Posted on July 15th, 2008 at 4:26pm by EripmaV

To celebrate the launch of the groundbreaking BRAVIA™ E4000 series, Sony has teamed up with Ronnie Wood’s gallery Scream, to release a limited edition USB key containing the first ever artwork to be made available exclusively for display on an LCD TV and available to purchase exclusively at http://www.sonystyle.co.uk.

Sony is producing a limited edition series of 500, 2GB USB keys, designed by influential resident Scream artist Bruce French, containing exclusive pieces taken from the innovative ‘Scream in High Definition’ exhibition:

Matthew J Dean One for the Girls

Jaap de Vries Mastforrest

Paul Karslake The Lion

Soozy Lipsey Circus Circus

The exhibition, curated by Tyrone Wood, will feature artwork by rock legend Ronnie Wood as well as other Scream artists, displayed on Sony BRAVIA™ High Definition (HD) LCD TV’s, bringing together the breathtaking picture quality of Sony BRAVIA™ with the dynamic ethos of the Scream gallery.

The picture perfect BRAVIA™ E4000 series is the ideal partner for the UK’s first ever art exhibition showcased on LCD TV’s, allowing customers to create a personal artistic statement and display stunning still images in their own homes. The innovative picture frame mode has been developed to bring images to life in HD detail, whilst the clean, understated design stylishly compliments the décor of any room.

Bruce French comments; “I thrive on the opportunity to work with innovative and unique formats. Working with Sony to create a bespoke design for their USB Key has been a first for me and has been a genuine challenge, helping me to push my work beyond the boundaries of traditional art”.

Darren Ambridge, Sony United Kingdom Limited added; “The limited edition USB Key is a fantastic way for us to demonstrate the technical capabilities and innovative functionality of the new E-Series range, as well as offering our customers a unique opportunity to acquire original artwork from a collection of the UK’s most contemporary artists.”

The ‘Scream in High Definition’ exhibition is open to the public from 7th-12th July at the Scream gallery Mayfair.